Google Adds Memory to Gemini AI for More Personalised Conversations
Google has introduced a new opt-in memory feature for its Gemini AI chatbot, designed to make conversations more personalised, fluid, and tailored to individual users. This update, which began rolling out globally on 13 August 2025, positions Google directly against rivals like ChatGPT in the battle for AI dominance.
Gemini AI’s Memory Feature: How It Works
With memory enabled, Gemini AI can now recall specific user details such as:
- Dietary preferences
- Travel habits
- Past queries and discussions
Instead of starting every conversation from scratch, the chatbot can build on previous interactions, making it more natural and context-aware.
Privacy Controls and Temporary Chat Mode
To address AI privacy concerns, Google has bundled the update with new safeguards:
- Temporary Chat Mode – prevents conversations from being saved
- Data Control Dashboard – allows users to review, edit, or delete stored details
- Manual Activation – memory is off by default, requiring explicit user consent
Controversy Over September Policy Change
Privacy advocates have raised alarms over Google’s 2 September 2025 policy update, which will require users to opt out if they do not want portions of their chats or files used for AI training. Critics warn this shift could erode user trust, despite Google’s assurances about security.
On-Device AI Processing with Gemini Nano
To strengthen privacy, Google is also pushing Gemini Nano—its lightweight AI model for Android devices—capable of processing requests locally without sending sensitive data to the cloud.
Regulatory Scrutiny Under EU AI Act
Regulators, particularly in the European Union under the AI Act, are expected to closely examine Google’s approach to balancing innovation, personalisation, and data protection. Industry analysts see this as part of a broader shift toward user-centric AI systems with stricter data governance.
Google vs ChatGPT: The Personalisation Race
This update signals Google’s intention to compete head-to-head with OpenAI’s ChatGPT, which also offers conversational memory in some versions. By making personalisation a central feature, Google hopes to boost user loyalty and keep people engaged with Gemini over the long term.
FAQs About Google Gemini AI Memory
Q1: What is the new memory feature in Google Gemini AI?
It’s an opt-in tool that allows Gemini to remember past conversations, preferences, and details to make interactions more personalised.
Q2: Is the memory feature enabled by default?
No. Users must manually activate it in settings.
Q3: How can I control what Gemini remembers?
Through the Data Control Dashboard, you can review, edit, or delete stored information at any time.
Q4: What’s the purpose of Temporary Chat Mode?
It allows you to chat without saving any information to memory, ensuring privacy for sensitive topics.
Q5: Why is the September 2 policy change controversial?
Because users will have to opt out if they don’t want portions of their chats or files shared for AI training, raising privacy concerns.
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