American Eagle Faces Backlash Over Sydney Sweeney’s ‘Great Jeans’ Ad Campaign

Slogan Draws Accusations of Eugenics Messaging

Clothing retailer American Eagle is facing intense criticism online after launching an ad campaign featuring actress Sydney Sweeney with the slogan “Great Jeans”. While the campaign was clearly intended as a light-hearted play on words, critics have accused the brand of promoting eugenics and outdated ideas about genetic “superiority.”

Online Debate Splits Along Political Lines

The backlash erupted on social media, where many argued the ad’s wording could be interpreted as referring to “great genes” rather than denim, reinforcing harmful historical rhetoric about selective breeding.

However, the campaign has also been praised by some on the political right as a rejection of what they describe as “woke culture.” Supporters dismissed the criticism as an overreaction and lauded the brand for using a bold, tongue-in-cheek tagline.

American Eagle Yet to Issue a Full Response

As of now, American Eagle has not removed the ads or issued a formal apology, though a spokesperson said the brand’s intention was simply to highlight the quality and fit of its denim line.

“Our ‘Great Jeans’ campaign is meant to celebrate our product and has nothing to do with genetics or eugenics,” the company said in a brief statement.

FAQs: American Eagle’s ‘Great Jeans’ Ad Controversy

1. What is the controversy about?

Critics claim that American Eagle’s slogan “Great Jeans”, featured with Sydney Sweeney, could be interpreted as a comment on genetics, invoking harmful historical connotations about eugenics.

2. Who is Sydney Sweeney?

Sydney Sweeney is an American actress best known for roles in Euphoria and The White Lotus. She is the face of this particular American Eagle denim campaign.

3. Has American Eagle responded?

The brand has issued a brief statement saying the campaign was meant to highlight its denim quality, denying any connection to eugenics messaging.

4. Why are some people praising the ad?

Some conservative commentators and social media users argue the backlash is an overreaction and see the campaign as pushing back against “woke” criticism.

5. Is the ad being pulled?

As of now, American Eagle has not pulled the ad, but the brand is facing continued pressure from critics to review its messaging.
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