America’s Growing Appetite for Fast Fashion
Americans are purchasing more clothes than ever before. The average U.S. shopper now buys 53 new garments each year—a figure that’s quadrupled since 2000. But with fashion moving faster than ever, much of this clothing is tossed aside almost as quickly as it’s bought. In fact, 65% of garments are discarded within a year of purchase.
Many of these clothes are made from plastic-based fabrics like polyester, nylon, and spandex. These materials don’t break down easily, are notoriously difficult to recycle, and release microplastics into the environment.
A Billion-Dollar Secondhand Trade
In 2023, the United States exported over $1.09 billion worth of used clothing, making it the largest exporter of secondhand garments globally. A large share of these cast-offs end up in African nations, creating a toxic footprint that is both environmental and economic.
Kenya, the continent’s top importer of used clothing, received $19.4 million worth from the U.S. last year alone.
“The fashion system was built to produce, market, sell, and then forget,” said Nathalie Naina of Africa Collect Textiles (ACT), an organization that collects more than 3,000 pounds of textile waste every week.
Donations with a Dark Side
For years, Americans believed dropping clothes into a donation bin was a charitable act. That bag of old shirts and dresses was supposed to find new life in the hands of someone in need. And to an extent, it has—markets like Kantamanto in Ghana and Gikomba in Kenya have built entire economies on the resale of secondhand clothing.
But the illusion of goodwill is fading fast.
Local infrastructure in African countries is overwhelmed by the sheer volume of imported textile waste. With limited systems to sort, recycle, or dispose of these garments, communities are facing mounting environmental consequences.
Textile Waste Crisis: Rivers Choked, Livelihoods Lost
In Accra, Ghana, the once-pristine Korle Lagoon has become a dumping ground for unsellable garments. Fishermen say they’re more likely to catch T-shirts than fish. Similarly, Nairobi River in Kenya is now polluted with the remnants of the fast fashion industry.
“We [traders] have to pay for that waste, whether it’s sellable or not,” said Yayra Agbofah, a long-time vendor in Ghana’s Kantamanto Market. “It’s an economic injustice.”
Poor garment quality is largely to blame. Much of what’s shipped can’t even be worn and is immediately dumped, incinerated, or swept into waterways.
A Revival of Hope: Fashioning Change from Waste
In response to the mounting crisis, Agbofah founded The Revival, a nonprofit that turns unsellable garments into new, wearable fashion pieces. Working closely with local traders, The Revival collects discarded clothing and creatively repurposes them.
But it’s more than fashion—it’s education and empowerment.
Through workshops and community outreach, The Revival is teaching locals about the importance of sustainable fashion, circular economy models, and the power of local creativity in reshaping an industry that has long ignored its consequences.
A Call for Responsibility and Reform
The global fashion industry continues to churn out clothes at breakneck speed, leaving developing nations to clean up the mess. While secondhand clothing has supported some livelihoods, it has also become a symbol of environmental injustice and global inequality.
As voices like Naina and Agbofah grow louder, the world is being forced to ask: Who should bear the burden of fast fashion?
Until the fashion system is restructured to account for what happens after a garment is sold, the cycle of waste will continue to choke rivers, devastate ecosystems, and trap communities in a web of economic and environmental debt.
🧵 “The future of fashion,” says Agbofah, “isn’t just about what we wear. It’s about what we value.”
Frequently Asked Questions (FAQs)
1. Why are Americans buying more clothes than ever?
Due to the rise of fast fashion, clothes are cheaper, trend cycles are shorter, and online shopping is more accessible. As a result, the average American now buys 53 new garments per year, compared to just 12–15 two decades ago.
2. What happens to clothes after we donate them?
Many donated clothes are resold domestically, but a large portion is exported overseas, especially to African countries. These are sold in secondhand markets, and what doesn’t sell often ends up in landfills, incinerators, or waterways.
3. Why are synthetic fabrics like polyester a problem?
Polyester, nylon, and spandex are plastic-based. They:
- Don’t biodegrade
- Shed microplastics into water systems
- Are nearly impossible to recycle
4. How much used clothing does the U.S. export annually?
In 2023 alone, the U.S. exported over $1.09 billion worth of used clothing—the most in the world.
5. Which African countries receive the most U.S. clothing waste?
Kenya is the largest recipient, having imported $19.4 million worth of used clothing from the U.S. in 2023. Ghana and other nations also receive significant volumes.
6. Is secondhand clothing good or bad for African countries?
It’s a double-edged sword:
- ✅ It creates jobs and supports local markets.
- ❌ But poor-quality garments flood these countries, many of which are unsellable and end up as waste, overwhelming local infrastructure.
7. What is being done locally to address this issue?
Community-based organizations like The Revival in Ghana are:
- Repurposing textile waste into new designs
- Educating communities on sustainability
- Advocating for a circular fashion economy
8. Can I still donate clothes in a responsible way?
Yes, but be mindful:
- Only donate clean, wearable items
- Choose organizations with transparent practices
- Consider upcycling, swapping, or reselling locally first
9. What can brands and governments do?
- Improve clothing quality and durability
- Implement take-back and recycling programs
- Regulate international waste exports
- Support circular fashion systems
10. How can I make my wardrobe more sustainable?
- Buy less but better
- Support ethical brands
- Choose natural fibers like cotton or linen
- Learn to repair, swap, or repurpose clothing
- Avoid trends that lead to overconsumption
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