Casio teams up with The Sandbox to unveil G-SHOCK City — a metaverse adventure featuring exclusive NFTs, avatars, and immersive games inspired by iconic G-SHOCK watches.

Casio Enters the Metaverse with G-SHOCK City in Partnership with The Sandbox

A Web3 Adventure Featuring G-SHOCK-Themed Avatars, Games, and Exclusive NFTs

Tokyo, Japan — August 2025

Casio Computer Co., Ltd. is officially stepping into the Web3 realm with the launch of G-SHOCK City — a virtual world hosted on The Sandbox metaverse platform. As part of its VIRTUAL G-SHOCK initiative, this project aims to create an immersive and gamified brand experience for fans around the globe.

The G-SHOCK-themed metaverse content will be available starting September 3, 2025, offering exclusive digital collectibles, robot-inspired avatars, and interactive games that pay tribute to the legendary shock-resistant watch series.

What Is G-SHOCK City?

G-SHOCK City is a purpose-built digital environment within The Sandbox metaverse. Visitors will be able to explore a visually stunning and highly interactive space inspired by G-SHOCK’s legacy, technological innovation, and rugged design.

Key Features Include:

• Adventure-style exploration games centered around G-SHOCK’s history and design evolution

• Survival races mimicking the brand’s famous durability and shock-resistance challenges

• Community quests and NFT rewards for player engagement

This marks a strategic brand expansion into the metaverse, where storytelling meets gamification in a decentralized ecosystem.

Exclusive G-SHOCK Droid Avatars Inspired by Classic Models

As a highlight of the partnership, Casio will launch the G-SHOCK Droid Collection, a limited-edition line of robot-themed avatars within The Sandbox. These collectibles are based on five of G-SHOCK’s most iconic models:

• DW-5600 – The original square design with digital charm

• DW-6900 – A fan-favorite known for its triple graph display

• GA-110 – Bold and intricate with analog-digital fusion

• GA-2100 – Slim and minimalist, dubbed the “CasiOak”

• GA-V01 – A futuristic model symbolizing innovation

Each avatar will reflect the visual identity and resilience of its real-world counterpart, offering collectors and gamers a fresh way to engage with the brand through blockchain-based ownership.

Casio’s Strategic Move into Web3 and NFTs

This collaboration signals Casio’s official entry into the metaverse and NFT space, positioning the brand as a forward-looking innovator while staying true to its roots in durability, style, and technology.

Through this partnership, Casio aims to:

• Reach new digital-native audiences

• Foster brand loyalty through immersive experiences

• Create unique Web3 community engagement opportunities

• Strengthen its G-SHOCK brand in the digital economy

About The Sandbox: A Leading Web3 Metaverse Platform

The Sandbox is a blockchain-powered virtual world where users can create, own, and monetize gaming experiences and assets. With its voxel-style graphics, NFT integrations, and high-profile brand partnerships, The Sandbox has become a go-to platform for global brands entering the metaverse.

Past collaborations include Adidas, Warner Music, and Gucci Vault, making Casio’s debut in good company.

The Future of G-SHOCK in the Metaverse

Casio has emphasized that G-SHOCK City will evolve over time, with future updates, NFT drops, community events, and brand activations. Fans can expect:

• Digital fashion collaborations

• In-game contests and giveaways

• More avatars and collectible wearables

This fusion of G-SHOCK’s toughness and tech-driven identity with The Sandbox’s creative metaverse sets a new benchmark in branded virtual experiences.

Conclusion: A Digital Leap for a Legendary Brand

With G-SHOCK City, Casio has taken a significant leap into the Web3 future, offering a dynamic and gamified interaction with one of the most iconic watch brands in the world. This metaverse venture not only enhances Casio’s digital footprint but also redefines how traditional brands can connect with younger, tech-savvy audiences through blockchain and immersive storytelling.

FAQs: Casio x The Sandbox Partnership

When does G-SHOCK City launch?

G-SHOCK City will be live on The Sandbox starting September 3, 2025.

What is the G-SHOCK Droid Collection?

It’s a set of limited-edition robot avatars inspired by iconic G-SHOCK watch models, available as NFTs.

How can I access G-SHOCK City?

You’ll need a Sandbox account to explore G-SHOCK City. Access is through the official platform website or app.

Is this Casio’s first metaverse project?

Yes, this is Casio’s debut Web3 initiative under its new VIRTUAL G-SHOCK branding.

Will there be future NFT drops?

Yes, Casio plans to expand its digital assets and interactive features in the metaverse over time.

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