Threads Rolls Out Direct Messaging Feature Globally

Meta has officially launched direct messaging (DMs) on its growing text-based social platform, Threads, offering users a long-awaited way to engage privately. Starting this week, users aged 18 and older can now access private, one-on-one messaging on Threads across Android, iOS, and web platforms.

This marks a major milestone in Threads’ evolution, as Meta works to establish the app as an independent platform rather than just an extension of Instagram. The move not only boosts user engagement but also positions Threads more competitively against platforms like X (formerly Twitter), Telegram, and Signal.

How the New Messaging Feature Works

To access DMs on Threads, users simply tap the envelope icon in the top right corner of the app. From there, they can:

• Message mutual followers from Threads or Instagram

• Send text messages

• React with emojis

• Adjust mute settings

• Report spam

These initial tools offer a streamlined experience designed to encourage casual and quick interaction. Meta has confirmed that additional features—such as group chats, message requests from non-followers, and inbox filters—are planned for future updates.

No End-to-End Encryption Raises Privacy Concerns

While the addition of DMs is welcome, the rollout is not without controversy. Unlike WhatsApp, which Meta also owns, Threads DMs are not protected by end-to-end encryption. This means that the content of messages could, in theory, be accessed by Meta under certain conditions.

This lack of full privacy has sparked backlash from users and digital privacy advocates. In an era where secure communication is increasingly expected, the absence of encryption may deter users from using Threads for anything sensitive or confidential.

Meta’s Statement on Privacy and Safety

Meta addressed the concerns by emphasizing a cautious and safety-focused approach, particularly during the feature’s initial rollout:

“We understand people want to feel secure using messaging. At launch, only users aged 18+ who follow each other on Threads or Instagram can send DMs. Our messaging tool is backed by strong privacy policies, account protections, and safety measures. As we grow the feature, we’re committed to keeping Threads a space for positive interaction.”

This focus on safety may appeal to users concerned about online harassment or unwanted interactions, but for privacy-conscious users, the lack of end-to-end encryption remains a major drawback.

Threads’ Broader Strategy for Growth

The introduction of DMs is just one of several recent moves Meta has made to expand Threads into a standalone social media platform. Alongside the messaging feature, the company has launched a new “Highlighter” tool, which allows standout posts to be more prominently displayed in the For You feed—a tactic designed to boost content discovery and engagement.

With over 350 million monthly active users, Threads continues to distance itself from its origins as a Twitter alternative or Instagram companion. The app is steadily developing into a full-featured ecosystem where users can post, comment, engage in real-time conversations, and now message privately.

Balancing Engagement and User Trust

Meta’s decision to prioritize user engagement and feature expansion is clear. However, the decision to launch DMs without end-to-end encryption raises questions about the company’s commitment to user privacy in this new environment.

While Meta has promised further enhancements and reassured users about safety protocols, the lack of encryption may serve as a barrier to adoption for privacy-minded users. The challenge will be to strike a balance between growing the user base and maintaining trust, especially as Threads tries to establish a unique identity in the crowded social media landscape.

What’s Next for Threads Messaging?

Meta has already outlined plans for several upgrades to the messaging experience. Users can expect:

• Group chat functionality

• Requests from users who don’t follow you

• Improved inbox sorting and filtering tools

• Cross-platform syncing with Instagram

However, there is no clear timeline for the implementation of end-to-end encryption. Given the backlash, Meta may eventually consider adding encryption as part of its long-term roadmap.

Conclusion

The introduction of direct messaging on Threads marks a significant step forward for Meta’s ambitious text-focused platform. While it enhances usability and broadens how users interact, the absence of end-to-end encryption has left a notable gap in the feature’s debut.

As Threads continues to grow and evolve, the demand for secure, private communication will likely intensify. For now, users can enjoy basic private messaging, but the real test for Meta will be how it addresses privacy expectations in future updates.

FAQs

1. Can anyone send DMs on Threads?

Only users aged 18 or older who follow each other on Threads or Instagram can send direct messages.

2. Is messaging on Threads end-to-end encrypted?

No, Threads messaging is not currently end-to-end encrypted, unlike Meta’s WhatsApp platform.

3. What features are currently available in Threads DMs?

Users can send text messages, react with emojis, mute conversations, and report spam. More advanced features will roll out in the future.

4. Can I message someone on Threads if they don’t follow me?

Not at this time. Messaging is limited to mutual followers only, though Meta plans to introduce message requests in a future update.

5. What other features has Threads recently added?

In addition to DMs, Threads has introduced a Highlighter feature to boost post visibility in the For You feed, aimed at increasing user engagement and content discovery.