Europe’s gaming market is projected to generate over $33 billion by 2025, growing at a steady 3.6% annual rate. Alongside North America, Europe accounts for 46% of global gaming revenue, highlighting the region’s strong presence in the global gaming industry.
Europe is home to 462 million gamers, representing 13% of the world’s gaming audience. The average gamer in Europe is 32.8 years old, with 59% male and 40% female players. Additionally, 57% are employed full-time, underscoring gaming’s widespread appeal beyond younger audiences.
When it comes to preferences, sports games lead the European market, followed by shooters, role-playing games, puzzle titles, and adventure games. This diverse interest across genres keeps the market dynamic and appealing to different age groups.
Microtransactions remain a major revenue stream. On PC, they account for nearly 50% of income, while on consoles, they make up about one-third. The top spending categories include:
One standout finding from the study is that Eastern European gamers spend six times less on games compared to their North American counterparts. Players in this region are highly budget-conscious, preferring discounts, promotions, and avoiding intrusive advertising. This cautious spending behavior contrasts with Western markets, where premium game purchases and larger microtransaction investments are more common.
With Europe and North America jointly representing nearly half of the global gaming market, both regions are poised to influence future industry trends. As digital distribution, microtransactions, and subscription services expand, understanding regional spending habits will be crucial for publishers aiming to maximize revenue.
Q: How many gamers are there in Europe in 2025?
A: Europe has approximately 462 million gamers, making up 13% of the global gaming audience.
Q: What is the most popular game genre in Europe?
A: Sports games dominate, followed by shooters, role-playing, puzzles, and adventure games.
Q: How do Eastern European gamers differ in spending habits?
A: They spend six times less than North Americans, focus on discounts, and dislike in-game advertising.
Q: What drives the most gaming revenue in Europe?
A: Microtransactions are the largest revenue source, especially in in-game currency, content packs, and battle passes
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